The small print, in plain English

Builds — the terms that matter

• Fixed prices. The price on the pricing page is the price for the package described. Anything outside the package is quoted first and only done with your OK.
• Payments. Builds: 50% deposit, 50% on launch day, by card. Invoices are on 14-day terms.
• Revision rounds. Market Stall includes 1 round; Shopfront and Sell Online include 2. A round is one set of changes you ask for in one go. Further rounds are £45/hour, agreed with you first.
• Content updates (care plans). Up to 30 minutes changing existing text, images, prices, opening hours or events on pages that already exist. Not included: new pages, new features, design changes, product data entry beyond the e-commerce add-on, or anything requiring a quote. Unused updates don't roll over.
• After a build. Every build includes 3 months of Essential care free; after that a paid care plan is required to keep the site on my hosting.
• Audit refund. The £99 takeover audit is refunded in full against any care plan (first 3 months) or a build of £500 or more. It is not refunded against Market Stall builds (£395 / launch-offer £295).
• Third-party costs. No platform fees on any build. Where a genuine third-party cost exists (business email, or a platform you choose to stay on), it's passed through at cost, as a separate line — never marked up.
• VAT. No VAT is added at these prices.
• Price reviews. Plan prices are reviewed at most once a year, with at least 30 days' notice.
• Late payment. Statutory interest and fixed compensation apply under the Late Payment of Commercial Debts Act 1998. This is rarely relevant — top-ups are always priced and agreed with you first.

Response times

Published reply times are aims, not guarantees of instant fixes: Essential — 2 working days; Growth — 1 working day; Complete — same working day. I don't promise resolution times, because I won't promise what I can't control — I'll always tell you honestly how long something will take and keep you posted.